The packaging is the first thing consumers notice when purchasing a product. It plays a vital role, especially in the consumer goods industry. Indian packaging industry has seen constant, sustainable growth in recent years due to an increase in packaged food consumption, awareness, and desire for quality products. Increasing organized retail and the boom in E-Commerce are also major growth drivers for the Indian Packaging Industry.
Packaging and labelling have always been essential tools of promotions and marketing. Label is a part and parcel of brand imaging, it plays vital role in increasing brand visibility. India has recorded a steady growth in demand consumer durables in recent years, this has resulted in need for innovations and investments in label industry.
Visual Communications Expo sets up the right platform that brings together wide range of solutions and equipment for labelling, packaging, allied industries and industry players at place to conduct business.
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