POP marketing is of increasing significance to marketers with each passing day. Reason being, these POPs often prove more productive in promotions. Rapid changes in consumers’ shopping patterns and expectations, along with an upsurge in impulse buying, together show that POP is playing a more important role in consumers’ decision making than ever before. No wonder innovative options like talking standees and dancing ad dolls are getting unparalleled attention as POP and are helping business owners to make revenue.
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